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Me in Variatons
Lukešová, Eva ; Klodová, Lenka (referee) ; Gabriel, Michal (advisor)
My bachelor thesis, "I'm in the possibilities" is based on the multiple transformations that I created by re - modeling my face. I came from the influence of life on the physical side of a man. Because every individual has a different face which is created during aging from wrinkles through the overall character of the face. Then I applied on my self-portrait these wrinkles. I chose several types of people eg. A housewife, a murderess, a politician, a nun and an artist. My aim was to observe how would I looked If I decided to go another way in my life.
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Tranformation in Vlasta magazine 1988-1991
Kozáková, Zuzana ; Osvaldová, Barbora (advisor) ; Štefaniková, Sandra (referee)
In the 70-year history of the weekly magazine Vlasta, there were three main divisions that fundamentally influenced the personnel department, as well as the choice of topics. This diploma thesis is focused in the years 1988-1991. That is, before and after the Velvet Revolution. After 1989 there were changes in the editorial office, changes in the topics of articles (influenced by propaganda) and changes in advertising and graphic design. This thesis deals with these three lines. The main goal is to find out how the working environment in the weekly magazine Vlasta has changed during the years under review and how did the content changed. The first part deals with the functioning of the editorial office two years before the change of régime and the subsequent change in the magazine environment after 1989. The thesis is focused on the work of individual editors, but also on what topics they chose and why.
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The comparison of selected topics in Vlasta Magazine between periods 1973 - 1978 and 2013 - 2018
Mašková, Martina ; Halada, Jan (advisor) ; Štoll, Martin (referee)
Thesis "The comparison of selected topics in Vlasta Magazine between periods 1973- 1978 and 2013-2018" informs readers about thematic categories in Vlasta Magazine of the 1970s and the 21st century. The main goal was to compare topics of these two periods and decide how they have changed during forty years. This work introduces media theories, reminds of the most important Czech and Czechoslovakian historic events, the third chapter discusses woman's roles, especially her work and social roles. The next chapter is about media owners and about Vlasta Magazine. The practical part of this work is dedicated to quantitative and qualitative differences among thematic categories in Vlasta Magazine between periods 1973-1978 and 2013-2018. Research shows that texts of both periods have their typical features. Authors write about politics and criticize social imperfections. A woman is shown like an unselfish mother and a hard worker. Nowadays, journalists speak neither about policy nor foregone regime. An appeal to women is not coherent - they should be beautiful and slim, but on the other hand "real women have curves" and "a real lady does not care about wrinkles". Today's women do care about relationships with men and about shopping. In addition, consumerism is evident because of increased number of...
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Linguistic image of woman in the magazine advertising in the yeares 1917 - 1930
Štumpf, Michal ; Šmejkalová, Martina (advisor) ; Holanová, Radka (referee)
68 14 Resumé in English This study is aimed on the image of women as it was perceived by advertising in magazines between 1917 and 1930. The focal points are lexemes: lady, mistress, housewife, a girl, ma'am, miss, household, parent, cook, mother, daughter, child. Their occurrences are statistically processed in the tables according to selected criteria, for example: whether the lexemes are developed by attribute or not. The obtained data are interpreted in the chapters which are divided according to ad focus on three sections: Decoration, Household, Family relationships. The conclusion is based on all of the data created by the image of women as perceived by contemporary advertising compared to what was required of traditional society. The conclusion of the study, including a shift in social values, is supported by a brief comparison of the results of this work, based on knowledge of the study Language image of women in advertising in the late 19th Century (Štumpf, M., RP, Charles University, 2008).
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Me in Variatons
Lukešová, Eva ; Klodová, Lenka (referee) ; Gabriel, Michal (advisor)
My bachelor thesis, "I'm in the possibilities" is based on the multiple transformations that I created by re - modeling my face. I came from the influence of life on the physical side of a man. Because every individual has a different face which is created during aging from wrinkles through the overall character of the face. Then I applied on my self-portrait these wrinkles. I chose several types of people eg. A housewife, a murderess, a politician, a nun and an artist. My aim was to observe how would I looked If I decided to go another way in my life.
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